If you were on the internet in 2013, you knew her as “Princess Lauren,” the quick-witted teenager on Vine who could make millions laugh in six seconds or less. But unlike many of her peers who faded when the app shut down, Lauren Giraldo didn’t just survive the death of Vine—she reinvented herself.
Today, she is a wellness mogul, a mother, and the creator of the “12-3-30” workout, a viral fitness phenomenon that has racked up hundreds of millions of views on TikTok and changed the gym routines of women worldwide.
From her candid vlogs about mental health and body image to her fairytale wedding in Colombia, Lauren has built a career on radical transparency. She doesn’t just show the highlight reel; she shows the struggle, the sweat, and the “real” behind the reel.
Here is the complete story of how Lauren Giraldo went from a Miami teenager to a global digital powerhouse.
At A Glance: The Lauren Giraldo
| Category | Details |
| Full Name | Lauren Giraldo |
| Nickname(s) | Princess Lauren, Lo |
| Date of Birth | January 11, 1998 |
| Place of Birth | Miami, Florida, USA |
| Nationality | American |
| Family Background | Of Colombian and Cuban descent. Her parents were strict but supportive; her mother worked at a children’s hospital. She has a sister, Kristina Giraldo. |
| Early Life & Education | Raised in Miami where she studied musical theater. She attended public high school before moving to Los Angeles at 17 to pursue entertainment full-time. |
| Career Start | Began on Vine in 2013 as “Princess Lauren,” amassing over 3 million followers before the app’s closure. |
| Career Highlights | Creating the viral 12-3-30 Workout (2019/2020); Starring in Lady Bits with AwesomenessTV; Hosting the Lady Bits docu-series. |
| Notable Works | Workout: The 12-3-30 Routine. Music: Released singles “Only Lovers” and “So Cool” (2017). Series: Lauren Against the Internet (Go90). |
| Awards & Recognitions | Streamy Award Nominations; Finalist for Shorty Awards (Snapchatter of the Year). |
| Professional Roles | Content Creator, Wellness Influencer, Entrepreneur. |
| Personal Life | Married to Henrique “Henny” Lago (May 2023). They have one son, Rio, born in September 2023. |
| Net Worth | Estimated $1 Million – $2 Million (Source: Brand partnerships with Tinder, Care/of, and YouTube revenue). |
| Philanthropy | Advocate for women’s confidence in the gym (“gymtimidation”) and mental health awareness. |
| Public Image | Known for being “unfiltered” and relatable; famously open about cosmetic procedures and weight loss struggles. |
| Challenges & Controversies | “Leaving LA”: Openly discussed the toxicity of the LA influencer scene before moving back to Miami. Body Image: Faced scrutiny over weight fluctuations, which she countered with her healthy lifestyle pivot. |
| Personal Philosophy | “Consistency over intensity”—the core principle behind her 12-3-30 workout. |
| Legacy | Popularized “low impact” cardio for Gen Z, making the gym accessible for millions of women intimidated by weight rooms. |
| Current Status | Living in Miami, Florida. Focusing on “mom content,” lifestyle vlogging, and expanding her wellness brand. |
| Social Media | Instagram, YouTube, TikTok |
Early Life: The Drama Student
Before the millions of followers, Lauren Giraldo was just a theater kid in Miami, Florida. Born to Colombian and Cuban parents, she grew up in a household that was culturally rich but strict. Her parents didn’t initially understand the world of social media; in fact, Lauren originally used the name “Princess Lauren” to hide her online presence from her mom.
She wasn’t looking for fame—she was looking for an audience. As a student passionate about musical theater, she treated the camera like a stage. It worked. By the time she was 16, she was one of the most recognizable faces on Vine, landing magazine spreads in Teen Vogue while still navigating high school homework.
Fun Fact: Lauren has admitted that her “Princess Lauren” persona was a character—a heightened, bratty version of herself that she eventually had to shed to be taken seriously as an adult creator.
The Pivot: From Vine to Wellness Mogul
When Vine died, many creators panicked. Lauren pivoted. She moved to Los Angeles alone at 17, a bold move that came with severe growing pains. She tried acting and even released music in 2017, touring North America. But her true second act didn’t come from a studio; it came from a treadmill.
The 12-3-30 Phenomenon
In 2019, Lauren was struggling. She felt unmotivated and intimidated by the gym. She started experimenting with treadmill settings and found a combination that made her sweat without the high impact of running:
- Incline: 12
- Speed: 3 mph
- Time: 30 minutes
She posted it to YouTube, and later TikTok in 2020. It exploded. The #12330challenge generated hundreds of millions of views. It wasn’t just a workout; it was a movement for anyone who felt like they didn’t belong in a “hardcore” gym. This single routine transformed her brand from “lifestyle vlogger” to “wellness authority,” landing her massive brand deals and features in Shape and Cosmopolitan.
Personal Life: Henny and Rio
Lauren’s relationship with Henrique “Henny” Lago is a central pillar of her content. They met in 2018 and quickly became fan favorites for their drama-free, supportive dynamic. Henny often works behind the scenes, helping produce Lauren’s content.
The Wedding:In May 2023, the couple tied the knot in a stunning ceremony in Colombia, honoring her heritage. The wedding content was a viral event in itself, praised for its elegance and emotional depth.
Motherhood:Just a few months later, in September 2023, Lauren gave birth to their first son, Rio. Her content has since evolved to include the realities of new motherhood, discussing everything from postpartum body image to the struggle of balancing work and a baby. Unlike the “perfect” mom-fluencers, Lauren has been praised for showing the messy days alongside the cute ones.
How Rich is Lauren Giraldo?
Transitioning from a 6-second video star to a long-term business owner has paid off.
| Category | Details |
|---|---|
| Net Worth (Estimated) | $1 Million – $2 Million |
| Income Sources | Brand integrations: High fees from paid partnerships (e.g., Tinder, HelloFresh, Current).YouTube Ad Revenue: Steady income from her channel (1M+ subscribers).Merchandise: Products tied to the “12-3-30” brand.Digital Products: Digital guides/paid resources based on “12-3-30.” |
Frequently Asked Questions (FAQ)
1. What is the 12-3-30 workout?
It is a low-impact cardio routine created by Lauren Giraldo. You set a treadmill to an incline of 12 and a speed of 3.0 miles per hour, and walk for 30 minutes. Lauren credits this routine for helping her lose 30 pounds and overcome gym anxiety.
2. Who is Lauren Giraldo’s husband?Lauren is married to Henrique “Henny” Lago. They have been together since 2018 and married in 2023.
3. What is Lauren Giraldo’s baby’s name?
Lauren and Henny named their son Rio. He was born in September 2023.
4. Did Lauren Giraldo get a BBL?
Lauren has been very open about her body but has denied getting a BBL (Brazilian Butt Lift). She attributes her body transformation to the 12-3-30 workout and consistent lifestyle changes, though she advocates for doing whatever makes you feel confident.
5. Where does Lauren Giraldo live?
After years in Los Angeles and a brief stint in Arizona, Lauren and her family moved back to Miami, Florida, to be closer to family and raise their son.
Final Thoughts
Lauren Giraldo is a case study in endurance. She didn’t let the end of Vine end her career. She didn’t let the pressure of Los Angeles break her spirit. Instead, she walked her way to success—literally. By sharing her “lazy girl” workout that actually worked, she proved that you don’t need to be the loudest person in the room (or the fastest runner on the treadmill) to win. You just need to keep showing up.
Lauren Giraldo explains the 12-3-30 workout
This video is relevant because it is the original source where Lauren details the 12-3-30 workout that defines her current career.
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